Welcome to our website

Hello there! Welcome to our new adventure. Ok, after being open for 13 years, it’s a little embarrassing that we never had an online store until now. But better late than never, and what better reason than the ****show called 2020 to finally make us (ok, me!) get our butts in gear and get it going.

This new website also allows us a new way to keep in touch with our customers, here in the Journal. I’m sure a lot has happened in your lives in 2020, and as some of you know, a lot has certainly happened at Florodora. Shutdown, looting, new website, remodeling, consolidation of two stores into one, TV coverage. I will write about all that in future posts, as well as our wonderful designers and merchandise, and maybe some random topics. And hopefully you will hear from our staff members here occasionally, too.

In the meantime, I hope you enjoy the new website and find it pleasant and easy to use. Our eventual goal is to get all of our merchandise on it, but we already have a majority of our current apparel and shoes online, and a lot of our other merchandise. Our online merchandise is separated into four groups: Apparel, Accessories, Shoes and Gifts. Browse around and let me know if you want to try something on. Oh wait, that’s not how it works here…..